To enhance Taitung’s visibility in the Malaysian travel market, the Taitung County Government held a themed promotional event titled “Slow Travel Taitung” on June 10 in Kuala Lumpur. Led by Deputy Director Hung Kuo-chin of Taitung’s Department of Transportation and Tourism Development, the event introduced local travel agencies to Taitung’s unique travel experiences and incentive programs. Over 40 travel professionals and media representatives attended the event, along with Minister Pu Cheng-min of the Taipei Economic and Cultural Office in Malaysia and Director Chou Shih-pi of the Taiwan Tourism Administration, who were present to support the event. A Memorandum of Understanding (MOU) on tourism cooperation was also signed with the Malaysian Chinese Tourism Association (MCTA), laying a solid foundation for future collaboration.
During the event, popular Malaysian influencer Jason shared his travel experiences in Taitung, praising the stunning East Rift Valley landscapes and blue skies along the Pacific coast as unforgettable. He described Taitung as a hidden gem for healing both body and mind. Jason especially recommended exploring Indigenous culture, local cuisine, and Red Oolong tea, and also participated in a traditional Indigenous attire experience which added to the lively and engaging atmosphere of the event
On June 11, the county government visited MCTA for an official meeting. Representing Taitung, Deputy Director Hung signed the MOU with MCTA President Dato’ Seri Alex Liu to establish a long-term tourism cooperation mechanism, strengthening tourism ties between Taitung and Malaysia.
Deputy Director Hung noted that Taitung boasts rich natural resources and Indigenous culture and has strong potential as an international tourism destination. Since last year, the county government has been actively cultivating the Malaysian market. This year, under Director Chou’s guidance, the team met with both MCTA and the Malaysian Association of Tour and Travel Agents (MATTA), and also engaged with Golden Tourworld Travel (GTT) and China Airlines. These efforts aim to enhance promotion effectiveness and increase Taitung’s visibility and competitiveness in the Southeast Asian travel market, with hopes of eventually launching direct charter flights to attract more visitors.
MCTA President Alex Liu expressed great expectations for the tourism partnership with Taitung. He voiced strong support for the development of direct charter flights between Malaysia and Taitung and looked forward to deepening cooperation in areas such as tourism resources, marketing, and industry partnerships — opening a new chapter for bilateral exchange.
