To further expand the export market for Taitung’s premium agricultural products, Taitung County Magistrate April Yao led a promotion campaign for Taitung atemoya at the Sam’s Club store in Beijing on February 5. Accompanied by the Atemoya mascot, Mibao, the event attracted significant consumer attention, aiming to introduce the sweet and creamy flavors of Taitung atemoya to the Chinese market.
The promotional event at the Beijing Sam’s Club store featured a traditional lion dance performance, enhancing the festive Lunar New Year atmosphere. Mibao, dressed in a limited-edition cotton jacket, engaged warmly with consumers. Magistrate Yao stated that Taitung is actively seeking diversified sales channels for its high-quality agricultural products. Last season, Taitung atemoyas successfully entered the Giant supermarket chain in Singapore, and this season, they expanded to the shelves of NTUC FairPrice Singapore. Now, entering the premium retail market of Sam’s Club in mainland China further validates Taitung’s agricultural excellence.
Magistrate Yao emphasized that Taitung atemoya is renowned for its sweet, silky texture, making it a favorite among consumers. However, in 2024, the fruit faced significant challenges due to multiple typhoons and a 20% tariff increase. Despite these obstacles, Taitung farmers, under the guidance of the county government, have upheld strict cultivation and management practices, ensuring consistent quality from farm to table. Farmers meticulously manage on-site cultivation, post-harvest handling, sorting and grading, cleaning and packaging, and pre-cooling preservation to maintain optimal fruit quality.
With the growing presence of Taitung atemoya in international markets, Magistrate Yao highlighted that its success is not just about delicate texture and rich sweetness, but also the rigorous quality control measures taken at every stage, from farm to consumer. Through this Beijing market promotion, the county aims to introduce more consumers to the excellence of Taitung’s agricultural products, boosting their global market competitiveness. Moving forward, the Taitung County Government will continue to invest resources to expand export channels, enhance brand visibility, and share the unique flavor of Taitung atemoya with the world.
